Obé Taps into Futura for a Sleek, Eye-Catching Aesthetic
Kalina N — September 27, 2018 — Life-Stages
References: ourbodyelectric & behance.net
Mexico City-based firm Futura creates an engaging holographic design that is to identify online exercise app Obé to its target consumer base. From elegant workout gear and yoga mats to attention-grabbing phone cases and stationery, the branding initative mixes minimalism with futuristically contrasting details. The idea is to communicate "the power and innovation of [Obé]" and the holographic design definitely captivates younger consumers with its millennial-savvy aesthetic.
Futura draws on the ethos of its client to produce a visual presence that is "fresh, bright, fun, [and] strong." As Obé is centered around exercise and general wellbeing, the iridescent textures of the holographic designs definitely uplift and successfully transmit a positive and absolutely electric message to audiences around the world.
Photo Credits: Rodrigo Chapa
Futura draws on the ethos of its client to produce a visual presence that is "fresh, bright, fun, [and] strong." As Obé is centered around exercise and general wellbeing, the iridescent textures of the holographic designs definitely uplift and successfully transmit a positive and absolutely electric message to audiences around the world.
Photo Credits: Rodrigo Chapa
Trend Themes
1. Holographic Design - The use of holographic design in branding initiatives creates a visually engaging and futuristic aesthetic.
2. Minimalism with Contrasting Details - The combination of minimalistic design elements with contrasting details creates a sleek and eye-catching aesthetic.
3. Millennial-savvy Aesthetic - Creating a branding initiative that incorporates a millennial-savvy aesthetic appeals to younger consumers and captures their attention.
Industry Implications
1. Fitness and Wellness - Integrating holographic design in fitness and wellness branding initiatives can create a visually appealing and innovative image for companies in these industries.
2. Fashion and Accessories - Incorporating holographic design in fashion and accessories branding can attract customers looking for unique and futuristic styles.
3. Technology and Electronics - Using holographic design in technology and electronics branding can communicate innovation and captivate tech-savvy consumers.
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