Mexico City-based firm Futura creates an engaging holographic design that is to identify online exercise app Obé to its target consumer base. From elegant workout gear and yoga mats to attention-grabbing phone cases and stationery, the branding initative mixes minimalism with futuristically contrasting details. The idea is to communicate "the power and innovation of [Obé]" and the holographic design definitely captivates younger consumers with its millennial-savvy aesthetic.
Futura draws on the ethos of its client to produce a visual presence that is "fresh, bright, fun, [and] strong." As Obé is centered around exercise and general wellbeing, the iridescent textures of the holographic designs definitely uplift and successfully transmit a positive and absolutely electric message to audiences around the world.
Photo Credits: Rodrigo Chapa