The Conran Shop and Pinterest are now collaborating on an immersive, personalized in-store experience that helps to bridge the gap between online and offline shopping. At The Conran Shop flagship location in London, the brand is offering an interactive journey that connects consumers to inspirational content, new design ideas and a custom 'Conran Wishlist.'
The in-store experience begins with a window display featuring over 1,000 red ceramic pins, which help to connect consumers to Pinterest Pincodes that can be scanned with a mobile device. Throughout the store, several standout products with NFC tags can effortlessly be added to a consumer's personalized wishlist, which makes it easy for people to create a mood board on the spot while browsing the retail store, especially ahead of and during the upcoming holiday season.
Personalized In-Store Wishlists
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