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Tesco Finest is Celebrating Its 20th Birthday in an Immersive Way

 - Sep 22, 2018
References: tescofinestdevour &
In celebration of the 20th anniversary of Tesco Finest—Tesco's own-brand range—Tesco is collaborating with Bompas & Parr on an immersive, multi-sensory exhibition by the name of DEVOUR. Fittingly, DEVOUR is being touted as "the exhibition you can eat by Tesco Finest."

DEVOUR is set to take place soon, offering a theatrical fusion of art, food and design. Food fans will be able to partake in six unique experiences that put a fresh new spin on the conventional tasting experience. Guests can expect to partake in sampling champagne bubbles and edible rainbows, as well as eat their way through starters, the main course and finally, dessert.

At DEVOUR, guests will take a "sensory selfie" to identify the tastes they find the most pleasing—to determine this, people will sport an EEG headset to measure their reactions to the different food and drinks they experience.