With globalization on the fast track, pronunciation guides are beginning to be key in the ever-growing multi-cultural society. Magnet — a company that specializes in full circle kitchen design, partners up with idea agency The Food People for an interactive blog post that sparks interest and is largely informative.
The content relies on data, pulled from Global Food trends, and it offers interactive online examples of culturally diverse cuisine. From the super-herbaceous Yemenite hot sauce Zhug to the protein-rich vegan meat Seitan, Magnet and The Food People are able to bring curiosity-spiking topics to the audience.
Unlike print pronunciation guides, this one highlights the superiority of digital. 'More than a Mouthful' combines whimsical graphics, phonetics, a full description, as well as the option for audio with just a click of a button.