'The Pizza Experience' is a pizza-themed museum pop-up that will be coming to Los Angeles' Raymond Theater as of the first of October. At the multi-sensory museum, visitors will have the chance to visit a night club, a fitness center, a graffiti hallway and more with a pizza-centric twist.
The Pizza Experience is exclusively sponsored by Round Table Pizza and when guests sit on the exhibit's throne made of toppings, they will be served a slice of pizza on a silver platter.
The multi-sensory museum format has become a popular way for consumers to immerse themselves and see everything from wine and eggs to ice cream and avocados in a new light. These kinds of immersive installations and museums are being set up in various places, offering a modern fusion of art, food, retail and experiential marketing.