In a unique partnership between Busch Beer and the National Forest Foundation, the #BuschintheForest campaign encourages individuals to take to the forest in order to find hidden gold medallions that serve as entrants into a contest that will see one winner receive free beer for one calendar year.
The unique campaign is social media driven, with the contest rules outlined in a link located within their Twitter bio. The details for each hidden medallion were released by both Busch Beer and the National Forest Foundation on their respective Twitter accounts on September 25 with a hint released each hour for five consecutive hours. The #BuschintheForest contest clues came in the form of GPS coordinates of various locations within American forests that hopeful winners are able to hike to in order to retrieve the medallion.
Forest-Hidden Beer Contests
More Stats +/-
Millennial-Inspired Media Re-Brands
Meaning-Making Beer Pop-Ups
Beer-Tweeting Soccer Campaigns
Dialect-Accepting Vending Machines
Blind Beer-Tasting Campaigns