On September 21st of 2018, contemporary streetwear label YEEZY made its sleek exclusive sneakers — the BOOST 350 V2 Triple White, available to a wide audience. Marketed as "the most democratic drop in [the brand's] history," this is a clever business move that will surely drive a lot of sales.
For one, the limited edition status of YEEZY footwear allows the label's products to be wildly sought after among contemporary fashion-minded individuals. This high demand/low warehouse supply automatically brings the value of the brand up. Naturally, when a mass production is announced for an exclusive sneaker model like the YEEZY BOOST 350 V2, fans will be incredibly excited and eager to participate. Prior to the drop date, sneakerheads were provided early access pre-sale through the adidas and YEEZY SUPPLY websites.