'Paradise Now' is now open in London, introducing itself as "the capital's first well-being playground." At the free-to-enter urban outdoor spa, people are able to indulge in complimentary 30-minute treatments that help to address some of the troubles of living and working in a busy city center.
At the unmissable pink pop-up playground, people will be able to experience a refreshing mist from a waterfall that's enriched with naturally energizing minerals, as well as extracts from raspberry leaf, aloe vera, chamomile and citrus. Visitors may also refresh themselves at the Electrolyte Aqua bar, a large-scale infrared light installation and the "haptic dunes," meditation zone.
Paradise Now is helping to kick off the launch of Eccleston Yards, a new destination for dining, shopping, well-being and co-working spaces that has the potential to appeal to everyone from foodies and creative to health nuts.
What's Driving This Trend
- Well-being Pop-up Experiences
- The rising trend of pop-up well-being experiences is disrupting the traditional spa industry and presenting opportunities for experiential marketing.
- Urban Outdoor Spa
- The emergence of urban outdoor spas is creating innovative opportunities to integrate well-being practices into city living, presenting product and service opportunities for businesses in the hospitality and wellness industries.
- Complimentary Treatments
- The growing trend of offering complimentary treatments is disrupting the wellness industry and presents opportunities for customer acquisition and building brand loyalty.
Who This Affects Most
- Hospitality
- The hospitality industry can leverage the emerging trend of pop-up well-being experiences by offering a unique, immersive experience to guests, creating brand loyalty and differentiation.
- Wellness
- The wellness industry can embrace the trend of urban outdoor spas and complimentary treatments to position themselves as innovators and create unique product and service offerings.
- Marketing
- The emergence of pop-up well-being experiences presents opportunities for experiential marketing, creating unique and engaging brand activations that can drive brand awareness and customer acquisition.
