While brands often ask fans to help choose their next flavor, Dylan's Candy Bar is doing things a bit backwards with its 2018 Mystery Flavor. As the brand's first-ever guessing game contest, it's a prime opportunity for chocoholics to show off their skills.
In honour of its 10th anniversary, Dylan's Candy Bar has rolled out a mysterious new flavor. In turn, fans have an opportunity to guess the 2018 Mystery Flavor for a chance to win a five-day, four-night trip to Montego Bay, Jamaica. This includes a stay in a stunning oceanfront room at the five-star Hyatt Ziva Rose Hall on Jamaica's north coast. With seven restaurants, multiple pools, and even a swim-up bar, the trip is a pretty great reward for simply eating some chocolate. Even better, Dylan's Candy Bar is sweetening the deal by offering free candy for a year to the lucky winner.
To place your candy bar flavor bets, simply perform a taste test and then enter the competition online.
Image Credit: <i> Dylan's Candy Bar.</i>
Key Themes Behind This Trend
- Mystery Flavor Competitions
- Brands can create mystery flavor competitions to engage customers and generate buzz around product releases.
- Gamified Marketing
- Gamified marketing strategies can attract and retain customers by making interactions with brands more enjoyable and rewarding.
- Experiential Rewards
- Brands can offer experiential rewards such as luxury trips, unique experiences, or VIP treatment to incentivize customer engagement and loyalty.
Where This Applies
- Candy and Confectionery
- Candy and confectionery brands can leverage mystery flavor contests and gamified marketing tactics to increase brand awareness and customer loyalty.
- Hospitality and Travel
- The hospitality and travel industry can collaborate with brands to offer unique and experiential rewards to generate interest and attract new customers.
- Marketing and Advertising
- Marketing and advertising agencies can help brands create engaging and interactive campaigns using gamification and experiential rewards to increase customer engagement and loyalty.
