What is the trend of mystery flavor competitions?

Brands can create mystery flavor competitions to engage customers and generate buzz around product releases.

What is the trend of gamified marketing?

Gamified marketing strategies can attract and retain customers by making interactions with brands more enjoyable and rewarding.

What is the trend of experiential rewards?

Brands can offer experiential rewards such as luxury trips, unique experiences, or VIP treatment to incentivize customer engagement and loyalty.

What are the implications for the candy and confectionery industry?

Candy and confectionery brands can leverage mystery flavor contests and gamified marketing tactics to increase brand awareness and customer loyalty.

What are the implications for the hospitality and travel industry?

The hospitality and travel industry can collaborate with brands to offer unique and experiential rewards to generate interest and attract new customers.

What are the implications for the marketing and advertising industry?

Marketing and advertising agencies can help brands create engaging and interactive campaigns using gamification and experiential rewards to increase customer engagement and loyalty.

Mystery Candy Bar Contests : 2018 Mystery Flavor

Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor

Katherine Pendrill — September 14, 2018 — Marketing

References: dylanscandybar & delish

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While brands often ask fans to help choose their next flavor, Dylan's Candy Bar is doing things a bit backwards with its 2018 Mystery Flavor. As the brand's first-ever guessing game contest, it's a prime opportunity for chocoholics to show off their skills.

In honour of its 10th anniversary, Dylan's Candy Bar has rolled out a mysterious new flavor. In turn, fans have an opportunity to guess the 2018 Mystery Flavor for a chance to win a five-day, four-night trip to Montego Bay, Jamaica. This includes a stay in a stunning oceanfront room at the five-star Hyatt Ziva Rose Hall on Jamaica's north coast. With seven restaurants, multiple pools, and even a swim-up bar, the trip is a pretty great reward for simply eating some chocolate. Even better, Dylan's Candy Bar is sweetening the deal by offering free candy for a year to the lucky winner.

To place your candy bar flavor bets, simply perform a taste test and then enter the competition online.

Image Credit: Dylan's Candy Bar.

Trend Themes

Mystery Flavor Competitions — Brands can create mystery flavor competitions to engage customers and generate buzz around product releases.
Gamified Marketing — Gamified marketing strategies can attract and retain customers by making interactions with brands more enjoyable and rewarding.
Experiential Rewards — Brands can offer experiential rewards such as luxury trips, unique experiences, or VIP treatment to incentivize customer engagement and loyalty.

Industry Implications

Candy and Confectionery — Candy and confectionery brands can leverage mystery flavor contests and gamified marketing tactics to increase brand awareness and customer loyalty.
Hospitality and Travel — The hospitality and travel industry can collaborate with brands to offer unique and experiential rewards to generate interest and attract new customers.
Marketing and Advertising — Marketing and advertising agencies can help brands create engaging and interactive campaigns using gamification and experiential rewards to increase customer engagement and loyalty.

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