For many people who attend New York Fashion Week, it is a dream to be spotted and recognized for one's style—and at this year's events, New Balance created an AI fashion experience to specifically seek out individuals who stood out from the crowd.
As part of a one-day activation, New Balance unveiled a real-time technology to spot "exceptions" who epitomize individual style. While this feat is often taken on by streetstyle photographers, the technology streamlined the spotting of patterns, styles and accessories to simplify the task. As a reward for having exceptional style and standing out from the many people on the streets of NYC during Fashion Week, New Balance rewarded "exceptions" with its new Fresh Foam Cruz Nubuck shoe.
The Real Time Exception Spotting will also be coming to Toronto, Stockholm and Madrid later this fall.