Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Farmland Foods Pokes Fun at Supreme with a Fashion Stunt

 - Aug 31, 2018
References: instagram & highsnobiety
Last week, Farmland Foods — a company that has been in operation since 1959, called out Supreme for appropriating its logo and this week, the pork producer strikes back with a fashion stunt. Supreme has generated some hype in the industry of late with its outrageous marketing campaigns — from the limited edition New York Post to the nostalgia-driven pinball machines. So, it comes as a surprise when a more measured company like Farmland Foods launches a fashion stunt that pokes fun at the streetwear giant.

As the contemporary streetwear brand used a design that is a little bit too reminiscent of the agricultural firm's logo, Farmland Foods created its own lookbook that depicts its employees wearing Supreme products. With the hilarious jab of "give us a heads up next time you're ready for a collab," Farmland Foods did not only handle the situation elegantly but also generated positive publicity with its fashion stunt.