Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
References: instagram & highsnobiety
Last week, Farmland Foods — a company that has been in operation since 1959, called out Supreme for appropriating its logo and this week, the pork producer strikes back with a fashion stunt. Supreme has generated some hype in the industry of late with its outrageous marketing campaigns — from the limited edition New York Post to the nostalgia-driven pinball machines. So, it comes as a surprise when a more measured company like Farmland Foods launches a fashion stunt that pokes fun at the streetwear giant.
As the contemporary streetwear brand used a design that is a little bit too reminiscent of the agricultural firm's logo, Farmland Foods created its own lookbook that depicts its employees wearing Supreme products. With the hilarious jab of "give us a heads up next time you're ready for a collab," Farmland Foods did not only handle the situation elegantly but also generated positive publicity with its fashion stunt.
As the contemporary streetwear brand used a design that is a little bit too reminiscent of the agricultural firm's logo, Farmland Foods created its own lookbook that depicts its employees wearing Supreme products. With the hilarious jab of "give us a heads up next time you're ready for a collab," Farmland Foods did not only handle the situation elegantly but also generated positive publicity with its fashion stunt.
Trend Themes
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Satirical Fashion Stunts — The use of satirical fashion stunts allows companies to generate positive publicity and handle situations elegantly.
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Parody Marketing Campaigns — Parodying popular brands in marketing campaigns can attract attention and create buzz for companies.
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Humorous Brand Collaborations — Humorous collaborations between companies can be a disruptive innovation opportunity to reach new audiences and create unique products.
Industry Implications
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Fashion and Apparel — The fashion industry can leverage satirical fashion stunts and parody marketing campaigns to engage consumers and differentiate their brands.
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Food and Beverage — Companies in the food and beverage industry can use humor and collaborations to create unique branding opportunities and stand out from competitors.
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Marketing and Advertising — Marketing and advertising agencies can explore the potential of satirical fashion stunts and parody campaigns to help clients attract attention and increase brand awareness.
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