Iconic American streetwear brand Supreme has revealed a first-time collaboration with Dickies, a workwear brand that's durable pants have been long embraced by skate culture. The collaboration comes in the form of a graphic puffer jacket, which was revealed by Supreme via Instagram as a teaser for its Fall/Winter 2021 collection.
Based on the teaser image, the jacket consists of a large photograph of people watching a skate film on Lafayette Street, New York. The vintage image takes up every inch of the jacket's outer shell -- the only other feature is the Supreme logo and an elusive tagline reading: "New York City 212 966 7799.”
Despite both being owned VF Corporation, this puffer jacket marks the first time these two brands have worked together; a long-awaited collaboration for both skaters and streetwear fans alike.
Image Credit: Supreme
Why This Trend Is Growing
- Skate Culture Fashion
- The collaboration between Supreme and Dickies shows a growing trend of skate culture becoming a major influence in the fashion industry, presenting an opportunity for companies to capitalize on this emerging market.
- Graphic-heavy Outerwear
- The use of a large vintage photograph on the Supreme x Dickies puffer jacket highlights a trend of graphic-heavy outerwear becoming popular, giving innovative brands the chance to experiment with unconventional designs.
- Brand Collaboration
- The Supreme x Dickies collaboration demonstrates a trend of brands working together to reach new audiences, creating opportunities for companies to expand their customer base through strategic collaborations.
Industries Being Reshaped
- Streetwear
- This collaboration between Supreme and Dickies highlights a trend towards streetwear becoming more mainstream, creating opportunities for companies to tap into this market through unique collaborations and exclusive releases.
- Fashion
- The trend of skate culture becoming a major influence in the fashion industry presents opportunities for fashion companies to create unique pieces that appeal to this growing audience.
- Graphic Design
- The trend of graphic-heavy outerwear becoming popular provides opportunities for companies to experiment with unconventional designs and push the boundaries of traditional graphic design.
