Old Spice is set to host a live, two-day obstacle course game show controlled by viewers across several video platforms. Launching on Monday, September 17, at 5PM EST the game show will be hosted by Denver Broncos star Von Miller and will be presented live on YouTube, Twitch.tv and Facebook Live. TItled the Foam Zone, the obstacle course-themed competition show features 24 participants in the "Lost City of Football" where they will face six large obstacles, including "the Foam Waterfall of Doom."
The larger than life digital campaign coincides with the brand's launch of a new foaming body wash, Old Spice Foamer. In order to create the live-streamed game show campaign, the Old Spice brand partnered with Wieden+Kennedy Portland and MediaMonks.
Image Credit: Campaign Live, Youtube