The makeup and self-care world is always changing to offer consumers the latest in beauty and this list of October 2018 cosmetic trends highlights some of the ways in which companies are creating innovative products that can help one look as good as they feel.
With Halloween around the corner, companies like Lush are debuting spooky lines that can help one celebrate the season in style. This particular line offers freshly scented bath and body products with a creepy Halloween-themed twist. Meanwhile, brands are shifting to focus on the Gen Z demographic, with campaigns like Rimmel's Match Perfection being designed to appeal to the younger generation of makeup wearers who value diversity and authenticity.
Moreover, cosmetic brands are continuing to offer high-end spa-quality products that consumers can apply from the comforts of home. Examples of this include the DERMAFLASH 2.0 as well as Dr. Brandt's resurfacing foam.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
