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Top 100 Cosmetics Innovations for October

From AI Cleansers to Ramen-Inspired Cosmetics

— October 28, 2018 — Fashion
The makeup and self-care world is always changing to offer consumers the latest in beauty and this list of October 2018 cosmetic trends highlights some of the ways in which companies are creating innovative products that can help one look as good as they feel.

With Halloween around the corner, companies like Lush are debuting spooky lines that can help one celebrate the season in style. This particular line offers freshly scented bath and body products with a creepy Halloween-themed twist. Meanwhile, brands are shifting to focus on the Gen Z demographic, with campaigns like Rimmel's Match Perfection being designed to appeal to the younger generation of makeup wearers who value diversity and authenticity.

Moreover, cosmetic brands are continuing to offer high-end spa-quality products that consumers can apply from the comforts of home. Examples of this include the DERMAFLASH 2.0 as well as Dr. Brandt's resurfacing foam.
8.3
Score
Popularity
Activity
Freshness
100
Skincare-Style Sunscreens
Skincare-Style Sunscreens
Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense
<
99
Plum-Inspired Cosmetic Palettes
Plum-Inspired Cosmetic Palettes
Urban Decay is Set to Release Its 'Naked Cherry' Palette
<
98
Holiday Lip Balm Packs
Holiday Lip Balm Packs
The Lypsyl Holiday 4 Pack Combines Flavored Formulas with the Classics
<
97
Masculine Triple-Purpose Soaps
Masculine Triple-Purpose Soaps
American Crew 3-in-1 Cleanses Your Whole Body for Optimized Showers
<
96
Pearlescent Celebrity-Designed Cosmetics
Pearlescent Celebrity-Designed Cosmetics
Rihanna's Fenty Beauty Released 2 New Products
<
95
Multifaceted Skin Salves
Multifaceted Skin Salves
Lauren's All Purpose Salve is Made with Simple, Natural Ingredients
<
94
Exfoliating Skincare Foams
Exfoliating Skincare Foams
Dr. Brandt's Radiance Resurfacing Foam Was Inspired by Dermaplaning
<
93
Nourishing Vibrant Matte Lipsticks
Nourishing Vibrant Matte Lipsticks
MAC's Powder Kiss Lipstick is Comfortable and Colorful
<
92
Universal Nail Polish Lines
Universal Nail Polish Lines
This New Sally Hansen Launch Boasts Versatile Shades for Everyone
<
91
Tasty Vegan Teething Gels
Tasty Vegan Teething Gels
The Jack N' Jill Teething Gel Naturally Alleviates Discomfort
<
90
Celebrity Wedding-Inspired Makeup
Celebrity Wedding-Inspired Makeup
Charlotte Tilbury's New Line Honors Amal Clooney's Wedding Day
<
89
Preservative Retinol-Free Moisturizers
Preservative Retinol-Free Moisturizers
The 'Coconut Age Corrective Moisturizer' Provides a Lift
<
88
Soothing All-Natural Beard Oils
Soothing All-Natural Beard Oils
Badass Beard Oil Promotes Shiny, Healthy Facial Hair
<
87
Elegant Lip Balm Jewelry
Elegant Lip Balm Jewelry
Lilu Lip Care's Lip Balm Pearls Emphasize "Extreme Convenience"
<
86
Retinol Alternative Oils
Retinol Alternative Oils
The Strivectin S.T.A.R. Light Retinol Night Oil Features Bakuchiol
<
85
Seasonal Astrology-Themed Eye Palettes
Seasonal Astrology-Themed Eye Palettes
Urban Decay's Elements Palette is Now Available
<
84
Peach Seed Lip Masks
Peach Seed Lip Masks
Tatcha's Kissu Lip Mask Was Inspired by a Japanese Beauty Secret
<
83
Elegant Nude Cosmetic Lines
Elegant Nude Cosmetic Lines
Charlotte Tilbury Releases a Line Inspired by the Shade 'Pillow Talk'
<
82
Blueberry-Infused Gentle Skincare Treatments
Blueberry-Infused Gentle Skincare Treatments
Airelle Helps Consumers Reach Glowing, Healthy Skin
<
81
Safe Dermaplaning Tools
Safe Dermaplaning Tools
Stacked Skincare's Patented Tool Brightens, Smooths & Softens Skin
<
80
Clarifying Charcoal Oils
Clarifying Charcoal Oils
GlamGlow's 'Starpotion' Combines Charcoal, Turmeric, Vitamin C & Aloe
<
79
Fruity Celebrity-Designed Perfumes
Fruity Celebrity-Designed Perfumes
Rihanna Releases Reb’l Fleur Love Always Eau De Parfum
<
78
Sustainable Mineral-Based Sunscreens
Sustainable Mineral-Based Sunscreens
Lucky Bastard Co Aims to Revolutionize Sun Protection
<
77
Two-In-One Hair Teas
Two-In-One Hair Teas
Forever Wild Organics' Teas Can Be Consumed or Used as a Hair Rinse
<
76
Spooky Seasonal Bath Collections
Spooky Seasonal Bath Collections
Lush's Halloween 2018 Collection is Now Available Online
<
75
Detoxifying Plant-Powered Skincare
Detoxifying Plant-Powered Skincare
'Daytox' Purges & Shields the Skin from Environmental Stressors
<
74
X-Shaped Antioxidant Masks
X-Shaped Antioxidant Masks
The Boutijour X-Lifting Mask is Infused with Lotus and Camelia
<
73
Spoiled Milk Fragrances
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
<
72
Facial Hair Removers
Facial Hair Removers
Finishing Touch's Flawless DermaPlane Removes Any Peach Fuzz on the Face
<
71
Gen Z Makeup Campaigns
Gen Z Makeup Campaigns
The Rimmel Match Perfection Campaign Champions Individual Beauty & Power
<
70
Exfoliating Hair Removal Devices
Exfoliating Hair Removal Devices
The Sonicsmooth Uses Sonic Technology for a Two-in-One Treatment
<
69
Magic Eye Pencil Sets
Magic Eye Pencil Sets
Urban Decay's 'Hex Remedy' Kit Includes Shades Like "Voodoo" & "Goddess"
<
68
Vegan Millennial Face Creams
Vegan Millennial Face Creams
The Youth To The People Adaptogen Deep Moisture Cream is Natural
<
67
Turmeric Honey Face Masks
Turmeric Honey Face Masks
This Superfood Facial Mask by the New New Age Boasts Organic Turmeric
<
66
Glittery Winter Eye Shadows
Glittery Winter Eye Shadows
Marc Jacobs' See-quins Glam Glitter is Elegant and Bold
<
65
Stain-Preventing Easy-to-Use Balms
Stain-Preventing Easy-to-Use Balms
Wineblock Prevents Wine Markings on One's Teeth and Lips
<
64
Fresh Fragrance Collections
Fresh Fragrance Collections
The Factory by Steve Madden is a Five-Piece Fragrance Range
<
63
Versatile Body Cleaning Soaps
Versatile Body Cleaning Soaps
The Jack Black All-Over Wash Maintains Your Body's Natural Oils
<
62
Pumpkin Spice Eyeshadow Palettes
Pumpkin Spice Eyeshadow Palettes
Makeup Geek's Pumpkin Spice Palette Brings the Latte to Life
<
61
Long Weekend Cosmetic Giveaways
Long Weekend Cosmetic Giveaways
Milk Makeup's Labour Day Giveaway Boosts Social Media Following
<
60
Customizable Celebrity Cosmetic Palettes
Customizable Celebrity Cosmetic Palettes
Kylie Cosmetics' Kylie Palette Emphasizes Personalization
<
59
Branded YouTube Game Shows
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
<
58
Nourishing Tinted Face Oils
Nourishing Tinted Face Oils
Kosås' Makeup-Meets-Skincare Solution Blends Pigments & Botanical Oils
<
57
Sun Protection Highlighters
Sun Protection Highlighters
Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
<
56
Plant Pigment Lip Tints
Plant Pigment Lip Tints
Dr. Lipp's 'Moisturizing Colour Tints' Feature Radish, Elderberry & Potato
<
55
Botanical Stem Cell Haircare
Botanical Stem Cell Haircare
NatureLab. TOKYO is Bringing Its Technology to Urban Outfitters
<
54
Plant-Based Skin Care Boutiques
Plant-Based Skin Care Boutiques
The Take Care Shop Bases Its Business on Self-Care Philosophies
<
53
Facial Hair-Removal Tools
Facial Hair-Removal Tools
Noxzema's Face Sonic Beauty Wand Exfoliates and Removes Facial Hair
<
52
Melatonin-Infused Night Serums
Melatonin-Infused Night Serums
MELATONIK is an Overnight Solution for Protecting & Repairing Skin
<
51
Eclectic Empowering Beauty Collections
Eclectic Empowering Beauty Collections
Caryl Baker Visage's New Line Boldly Exudes Confidence
<
50
Soft Drink Lip Tints
Soft Drink Lip Tints
Etude House's Soft Drink Lip Tints are Practical and Adorable
<
49
Light-Up Golden Face Shavers
Light-Up Golden Face Shavers
The Finishing Touch Flawless Tool Gently Removes Facial Hair
<
48
Advanced Multigenerational Skincare
Advanced Multigenerational Skincare
Elizabeth Grant Specializes in Versatile High-End Products
<
47
At-Home Dermaplaning Devices
At-Home Dermaplaning Devices
The DERMAFLASH 2.0 LUXE Removes Dead Skin Cells, Debris and Fine Hair
<
46
Skin-Perfecting Care Collections
Skin-Perfecting Care Collections
Supia-Asia's Gold Yumehada Supports Radiant, Makeup-Free Skin
<
45
Galactic Posterior Masks
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
<
44
Pen-Like Acne Treatments
Pen-Like Acne Treatments
Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne
<
43
Dropper-Integrated Cosmetic Bottles
Dropper-Integrated Cosmetic Bottles
Quadpack's 'Drottle' is a Hybrid of a Tottle and a Dropper
<
42
Mini Facial Hair Shavers
Mini Facial Hair Shavers
The Megainvo Electric Facial Hair Remover is Portable and Painless
<
41
Nourishing Multi-Step Facial Treatments
Nourishing Multi-Step Facial Treatments
Caryl Baker Visage's Facial Treatment Benefits the Skin
<
40
Millennial-Targeted Skincare Sets
Millennial-Targeted Skincare Sets
Ever's 'Pretty Young Trio' is Touted as "Skincare for Selfies"
<
39
Anti-Pollution Skincare Systems
Anti-Pollution Skincare Systems
This Susanne Kaufmann Pollution System 15-Day Skincare Treatment
<
38
Persian-Inspired Fragrances
Persian-Inspired Fragrances
Rituals' Newest Fragrance Products Draw Inspiration from Persia
<
37
Puppy-Themed Cosmetic Releases
Puppy-Themed Cosmetic Releases
Too Faced Announces Its Adorable Clover Collection
<
36
Exfoliating Dermaplaning Tools
Exfoliating Dermaplaning Tools
The Schick Silk Touch-Up Gives the Skin a Smoother Surface
<
35
Gem-Shaped Mini Face Masks
Gem-Shaped Mini Face Masks
Pacifica's Single-Use Face Mask Patches are for Targeted Spots
<
34
Quarterly Beauty Boxes
Quarterly Beauty Boxes
Sunday Riley's Limited-Edition Subscription Shares Assorted Lifestyle Goods
<
33
Organic Small-Batch Skincare Products
Organic Small-Batch Skincare Products
One Love Organics Puts Emphasis on Self-Care and Well-Being
<
32
Ramen-Inspired Cosmetic Collections
Ramen-Inspired Cosmetic Collections
Samyang and Tonymoly Launched a Food-Themed Makeup Collection
<
31
Disney Villain Face Masks
Disney Villain Face Masks
Firebox's New Sheet Masks Can Transform You into a Disney Villain
<
30
Ceramic Eyeliner Applicators
Ceramic Eyeliner Applicators
Schwan Cosmetics' Treasure Collection Introduces a Premium Container
<
29
Natural Korean Sheet Masks
Natural Korean Sheet Masks
REPIEL's Timeless Bio Shot Masks Come in Four Different Variations
<
28
Targeted Body Fragrances
Targeted Body Fragrances
Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory
<
27
Free-From Bar Soaps
Free-From Bar Soaps
The Safe & Effective Native Bar Soap is Made Without SLS, SLES and Phthalates
<
26
High-Tech Natural Makeup
High-Tech Natural Makeup
The Organic Pharmacy's Eco-Friendly Makeup Range is Mindfully Packaged
<
25
Female Face-Shaving Devices
Female Face-Shaving Devices
Tweezerman's Bright Complexion Facial Dermaplaner Exfoliates with Ease
<
24
Botanically Inspired Personal Products
Botanically Inspired Personal Products
Aide Body Care Offers Handmade Soaps and Beauty Products
<
23
Whole-Plant CBD Skincare Lines
Whole-Plant CBD Skincare Lines
Hellcat Maggie’s Offers CBD-Infused Products That Repair Sun Damage
<
22
Soothing Heated Face Razors
Soothing Heated Face Razors
The Gilette Labs Heated Razor Creates a Luxurious Shaving Experience
<
21
Fashionably Customized Fragrances
Fashionably Customized Fragrances
Viktor & Rolf's 'Dress Up Your Bottle' Offers Personalization
<
20
Uncomplicated Clean Skincare
Uncomplicated Clean Skincare
Go-To's Simple, Cruelty-Free Skincare Aims to Eliminate Confusion
<
19
All-Natural Skincare Products
All-Natural Skincare Products
Be Well Company is Dedicated to Wellness with All-Natural Products
<
18
Refillable Plant-Based Deodorants
Refillable Plant-Based Deodorants
Myro's Free-From Product Comes in a Washable, Reusable Case
<
17
Pop-Up Staycation Rooms
Pop-Up Staycation Rooms
3CE and STYLENANDA Team Up to Create the Most Instagrammable Hotel Suite
<
16
DIY Hot Oil Hair Treatments
DIY Hot Oil Hair Treatments
Lush's Hot Oil Treatment Hydrates, Volumizes and Cleanses
<
15
Self-Massage Cleansing Bars
Self-Massage Cleansing Bars
The Spirulite Multiactive Solid Mask Smooths Skin & Prevents Cellulite
<
14
Plant-Powered Clean Skincare
Plant-Powered Clean Skincare
'Clean as Kale' Makes 100% Plant-Based Skincare Without Fillers
<
13
Chewable Tablet Toothpastes
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
<
12
Omnichannel Beauty Concepts
Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
<
11
Crisp Cosmetic Application Mirrors
Crisp Cosmetic Application Mirrors
The Spotlite HD True Daylight Makeup Mirror is Advanced
<
10
Collaborative K-Beauty Brands
Collaborative K-Beauty Brands
Sephora and Memebox Teamed Up on The Creation of 'Kaja'
<
9
Youthful Male-Targeted Cosmetics
Youthful Male-Targeted Cosmetics
'The Y Code' Presents Premium Cosmetics for the "Everyday Man"
<
8
Witchy Fragrance Kits
Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
<
7
Holiday-Themed Cosmetic Collections
Holiday-Themed Cosmetic Collections
Too Faced Released Its 2018 Christmas Cosmetic Collection
<
6
O2O Eco Beauty Shops
O2O Eco Beauty Shops
Zalando's Beauty Station Boasts Stainless Steel Cubes & Recycled Cup Shelving
<
5
Co-Branded Dessert Cosmetics
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
<
4
AI Facial Cleansers
AI Facial Cleansers
FOREO's AI-Enabled Beauty Coach Offers a Personalized Approach to Skincare
<
3
Social Media-Inspired Fragrances
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
<
2
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
1
Cosmetic-Organizing Accessories
Cosmetic-Organizing Accessories
This Lipstick Holder by MUID Keeps Beauty Essentials on Hand
<