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Top 100 Cosmetics Innovations for October

From AI Cleansers to Ramen-Inspired Cosmetics

— October 28, 2018 — Fashion
The makeup and self-care world is always changing to offer consumers the latest in beauty and this list of October 2018 cosmetic trends highlights some of the ways in which companies are creating innovative products that can help one look as good as they feel.

With Halloween around the corner, companies like Lush are debuting spooky lines that can help one celebrate the season in style. This particular line offers freshly scented bath and body products with a creepy Halloween-themed twist. Meanwhile, brands are shifting to focus on the Gen Z demographic, with campaigns like Rimmel's Match Perfection being designed to appeal to the younger generation of makeup wearers who value diversity and authenticity.

Moreover, cosmetic brands are continuing to offer high-end spa-quality products that consumers can apply from the comforts of home. Examples of this include the DERMAFLASH 2.0 as well as Dr. Brandt's resurfacing foam.
7.1
Score
Popularity
Activity
Freshness
100
Skincare-Style Sunscreens
Skincare-Style Sunscreens
Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense
<
99
Pearlescent Celebrity-Designed Cosmetics
Pearlescent Celebrity-Designed Cosmetics
Rihanna's Fenty Beauty Released 2 New Products
<
98
Preservative Retinol-Free Moisturizers
Preservative Retinol-Free Moisturizers
The 'Coconut Age Corrective Moisturizer' Provides a Lift
<
97
Plum-Inspired Cosmetic Palettes
Plum-Inspired Cosmetic Palettes
Urban Decay is Set to Release Its 'Naked Cherry' Palette
<
96
Holiday Lip Balm Packs
Holiday Lip Balm Packs
The Lypsyl Holiday 4 Pack Combines Flavored Formulas with the Classics
<
95
Nourishing Vibrant Matte Lipsticks
Nourishing Vibrant Matte Lipsticks
MAC's Powder Kiss Lipstick is Comfortable and Colorful
<
94
Blueberry-Infused Gentle Skincare Treatments
Blueberry-Infused Gentle Skincare Treatments
Airelle Helps Consumers Reach Glowing, Healthy Skin
<
93
Masculine Triple-Purpose Soaps
Masculine Triple-Purpose Soaps
American Crew 3-in-1 Cleanses Your Whole Body for Optimized Showers
<
92
Universal Nail Polish Lines
Universal Nail Polish Lines
This New Sally Hansen Launch Boasts Versatile Shades for Everyone
<
91
Elegant Lip Balm Jewelry
Elegant Lip Balm Jewelry
Lilu Lip Care's Lip Balm Pearls Emphasize "Extreme Convenience"
<
90
Exfoliating Skincare Foams
Exfoliating Skincare Foams
Dr. Brandt's Radiance Resurfacing Foam Was Inspired by Dermaplaning
<
89
Celebrity Wedding-Inspired Makeup
Celebrity Wedding-Inspired Makeup
Charlotte Tilbury's New Line Honors Amal Clooney's Wedding Day
<
88
Soothing All-Natural Beard Oils
Soothing All-Natural Beard Oils
Badass Beard Oil Promotes Shiny, Healthy Facial Hair
<
87
Seasonal Astrology-Themed Eye Palettes
Seasonal Astrology-Themed Eye Palettes
Urban Decay's Elements Palette is Now Available
<
86
Safe Dermaplaning Tools
Safe Dermaplaning Tools
Stacked Skincare's Patented Tool Brightens, Smooths & Softens Skin
<
85
Detoxifying Plant-Powered Skincare
Detoxifying Plant-Powered Skincare
'Daytox' Purges & Shields the Skin from Environmental Stressors
<
84
Fruity Celebrity-Designed Perfumes
Fruity Celebrity-Designed Perfumes
Rihanna Releases Reb’l Fleur Love Always Eau De Parfum
<
83
Elegant Nude Cosmetic Lines
Elegant Nude Cosmetic Lines
Charlotte Tilbury Releases a Line Inspired by the Shade 'Pillow Talk'
<
82
Retinol Alternative Oils
Retinol Alternative Oils
The Strivectin S.T.A.R. Light Retinol Night Oil Features Bakuchiol
<
81
Multifaceted Skin Salves
Multifaceted Skin Salves
Lauren's All Purpose Salve is Made with Simple, Natural Ingredients
<
80
Magic Eye Pencil Sets
Magic Eye Pencil Sets
Urban Decay's 'Hex Remedy' Kit Includes Shades Like "Voodoo" & "Goddess"
<
79
Stain-Preventing Easy-to-Use Balms
Stain-Preventing Easy-to-Use Balms
Wineblock Prevents Wine Markings on One's Teeth and Lips
<
78
Spoiled Milk Fragrances
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
<
77
Sustainable Mineral-Based Sunscreens
Sustainable Mineral-Based Sunscreens
Lucky Bastard Co Aims to Revolutionize Sun Protection
<
76
Glittery Winter Eye Shadows
Glittery Winter Eye Shadows
Marc Jacobs' See-quins Glam Glitter is Elegant and Bold
<
75
Long Weekend Cosmetic Giveaways
Long Weekend Cosmetic Giveaways
Milk Makeup's Labour Day Giveaway Boosts Social Media Following
<
74
Clarifying Charcoal Oils
Clarifying Charcoal Oils
GlamGlow's 'Starpotion' Combines Charcoal, Turmeric, Vitamin C & Aloe
<
73
Peach Seed Lip Masks
Peach Seed Lip Masks
Tatcha's Kissu Lip Mask Was Inspired by a Japanese Beauty Secret
<
72
Fresh Fragrance Collections
Fresh Fragrance Collections
The Factory by Steve Madden is a Five-Piece Fragrance Range
<
71
Spooky Seasonal Bath Collections
Spooky Seasonal Bath Collections
Lush's Halloween 2018 Collection is Now Available Online
<
70
Facial Hair Removers
Facial Hair Removers
Finishing Touch's Flawless DermaPlane Removes Any Peach Fuzz on the Face
<
69
Exfoliating Hair Removal Devices
Exfoliating Hair Removal Devices
The Sonicsmooth Uses Sonic Technology for a Two-in-One Treatment
<
68
Vegan Millennial Face Creams
Vegan Millennial Face Creams
The Youth To The People Adaptogen Deep Moisture Cream is Natural
<
67
Two-In-One Hair Teas
Two-In-One Hair Teas
Forever Wild Organics' Teas Can Be Consumed or Used as a Hair Rinse
<
66
Versatile Body Cleaning Soaps
Versatile Body Cleaning Soaps
The Jack Black All-Over Wash Maintains Your Body's Natural Oils
<
65
Plant-Based Skin Care Boutiques
Plant-Based Skin Care Boutiques
The Take Care Shop Bases Its Business on Self-Care Philosophies
<
64
X-Shaped Antioxidant Masks
X-Shaped Antioxidant Masks
The Boutijour X-Lifting Mask is Infused with Lotus and Camelia
<
63
Botanical Stem Cell Haircare
Botanical Stem Cell Haircare
NatureLab. TOKYO is Bringing Its Technology to Urban Outfitters
<
62
Gen Z Makeup Campaigns
Gen Z Makeup Campaigns
The Rimmel Match Perfection Campaign Champions Individual Beauty & Power
<
61
Turmeric Honey Face Masks
Turmeric Honey Face Masks
This Superfood Facial Mask by the New New Age Boasts Organic Turmeric
<
60
Branded YouTube Game Shows
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
<
59
Skin-Perfecting Care Collections
Skin-Perfecting Care Collections
Supia-Asia's Gold Yumehada Supports Radiant, Makeup-Free Skin
<
58
Pumpkin Spice Eyeshadow Palettes
Pumpkin Spice Eyeshadow Palettes
Makeup Geek's Pumpkin Spice Palette Brings the Latte to Life
<
57
Tasty Vegan Teething Gels
Tasty Vegan Teething Gels
The Jack N' Jill Teething Gel Naturally Alleviates Discomfort
<
56
Customizable Celebrity Cosmetic Palettes
Customizable Celebrity Cosmetic Palettes
Kylie Cosmetics' Kylie Palette Emphasizes Personalization
<
55
Nourishing Tinted Face Oils
Nourishing Tinted Face Oils
Kosås' Makeup-Meets-Skincare Solution Blends Pigments & Botanical Oils
<
54
Light-Up Golden Face Shavers
Light-Up Golden Face Shavers
The Finishing Touch Flawless Tool Gently Removes Facial Hair
<
53
Soft Drink Lip Tints
Soft Drink Lip Tints
Etude House's Soft Drink Lip Tints are Practical and Adorable
<
52
Nourishing Multi-Step Facial Treatments
Nourishing Multi-Step Facial Treatments
Caryl Baker Visage's Facial Treatment Benefits the Skin
<
51
At-Home Dermaplaning Devices
At-Home Dermaplaning Devices
The DERMAFLASH 2.0 LUXE Removes Dead Skin Cells, Debris and Fine Hair
<
50
Eclectic Empowering Beauty Collections
Eclectic Empowering Beauty Collections
Caryl Baker Visage's New Line Boldly Exudes Confidence
<
49
Melatonin-Infused Night Serums
Melatonin-Infused Night Serums
MELATONIK is an Overnight Solution for Protecting & Repairing Skin
<
48
Puppy-Themed Cosmetic Releases
Puppy-Themed Cosmetic Releases
Too Faced Announces Its Adorable Clover Collection
<
47
Anti-Pollution Skincare Systems
Anti-Pollution Skincare Systems
This Susanne Kaufmann Pollution System 15-Day Skincare Treatment
<
46
Millennial-Targeted Skincare Sets
Millennial-Targeted Skincare Sets
Ever's 'Pretty Young Trio' is Touted as "Skincare for Selfies"
<
45
Dropper-Integrated Cosmetic Bottles
Dropper-Integrated Cosmetic Bottles
Quadpack's 'Drottle' is a Hybrid of a Tottle and a Dropper
<
44
Advanced Multigenerational Skincare
Advanced Multigenerational Skincare
Elizabeth Grant Specializes in Versatile High-End Products
<
43
Mini Facial Hair Shavers
Mini Facial Hair Shavers
The Megainvo Electric Facial Hair Remover is Portable and Painless
<
42
Galactic Posterior Masks
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
<
41
Facial Hair-Removal Tools
Facial Hair-Removal Tools
Noxzema's Face Sonic Beauty Wand Exfoliates and Removes Facial Hair
<
40
Plant Pigment Lip Tints
Plant Pigment Lip Tints
Dr. Lipp's 'Moisturizing Colour Tints' Feature Radish, Elderberry & Potato
<
39
Pen-Like Acne Treatments
Pen-Like Acne Treatments
Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne
<
38
Quarterly Beauty Boxes
Quarterly Beauty Boxes
Sunday Riley's Limited-Edition Subscription Shares Assorted Lifestyle Goods
<
37
Ceramic Eyeliner Applicators
Ceramic Eyeliner Applicators
Schwan Cosmetics' Treasure Collection Introduces a Premium Container
<
36
Sun Protection Highlighters
Sun Protection Highlighters
Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
<
35
Exfoliating Dermaplaning Tools
Exfoliating Dermaplaning Tools
The Schick Silk Touch-Up Gives the Skin a Smoother Surface
<
34
Gem-Shaped Mini Face Masks
Gem-Shaped Mini Face Masks
Pacifica's Single-Use Face Mask Patches are for Targeted Spots
<
33
Natural Korean Sheet Masks
Natural Korean Sheet Masks
REPIEL's Timeless Bio Shot Masks Come in Four Different Variations
<
32
Persian-Inspired Fragrances
Persian-Inspired Fragrances
Rituals' Newest Fragrance Products Draw Inspiration from Persia
<
31
Targeted Body Fragrances
Targeted Body Fragrances
Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory
<
30
Organic Small-Batch Skincare Products
Organic Small-Batch Skincare Products
One Love Organics Puts Emphasis on Self-Care and Well-Being
<
29
Disney Villain Face Masks
Disney Villain Face Masks
Firebox's New Sheet Masks Can Transform You into a Disney Villain
<
28
Whole-Plant CBD Skincare Lines
Whole-Plant CBD Skincare Lines
Hellcat Maggie’s Offers CBD-Infused Products That Repair Sun Damage
<
27
Botanically Inspired Personal Products
Botanically Inspired Personal Products
Aide Body Care Offers Handmade Soaps and Beauty Products
<
26
Free-From Bar Soaps
Free-From Bar Soaps
The Safe & Effective Native Bar Soap is Made Without SLS, SLES and Phthalates
<
25
High-Tech Natural Makeup
High-Tech Natural Makeup
The Organic Pharmacy's Eco-Friendly Makeup Range is Mindfully Packaged
<
24
All-Natural Skincare Products
All-Natural Skincare Products
Be Well Company is Dedicated to Wellness with All-Natural Products
<
23
Ramen-Inspired Cosmetic Collections
Ramen-Inspired Cosmetic Collections
Samyang and Tonymoly Launched a Food-Themed Makeup Collection
<
22
Soothing Heated Face Razors
Soothing Heated Face Razors
The Gilette Labs Heated Razor Creates a Luxurious Shaving Experience
<
21
Female Face-Shaving Devices
Female Face-Shaving Devices
Tweezerman's Bright Complexion Facial Dermaplaner Exfoliates with Ease
<
20
Uncomplicated Clean Skincare
Uncomplicated Clean Skincare
Go-To's Simple, Cruelty-Free Skincare Aims to Eliminate Confusion
<
19
Self-Massage Cleansing Bars
Self-Massage Cleansing Bars
The Spirulite Multiactive Solid Mask Smooths Skin & Prevents Cellulite
<
18
Pop-Up Staycation Rooms
Pop-Up Staycation Rooms
3CE and STYLENANDA Team Up to Create the Most Instagrammable Hotel Suite
<
17
Refillable Plant-Based Deodorants
Refillable Plant-Based Deodorants
Myro's Free-From Product Comes in a Washable, Reusable Case
<
16
Fashionably Customized Fragrances
Fashionably Customized Fragrances
Viktor & Rolf's 'Dress Up Your Bottle' Offers Personalization
<
15
Plant-Powered Clean Skincare
Plant-Powered Clean Skincare
'Clean as Kale' Makes 100% Plant-Based Skincare Without Fillers
<
14
Crisp Cosmetic Application Mirrors
Crisp Cosmetic Application Mirrors
The Spotlite HD True Daylight Makeup Mirror is Advanced
<
13
Omnichannel Beauty Concepts
Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
<
12
Holiday-Themed Cosmetic Collections
Holiday-Themed Cosmetic Collections
Too Faced Released Its 2018 Christmas Cosmetic Collection
<
11
Chewable Tablet Toothpastes
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
<
10
Youthful Male-Targeted Cosmetics
Youthful Male-Targeted Cosmetics
'The Y Code' Presents Premium Cosmetics for the "Everyday Man"
<
9
Collaborative K-Beauty Brands
Collaborative K-Beauty Brands
Sephora and Memebox Teamed Up on The Creation of 'Kaja'
<
8
DIY Hot Oil Hair Treatments
DIY Hot Oil Hair Treatments
Lush's Hot Oil Treatment Hydrates, Volumizes and Cleanses
<
7
Witchy Fragrance Kits
Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
<
6
Co-Branded Dessert Cosmetics
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
<
5
AI Facial Cleansers
AI Facial Cleansers
FOREO's AI-Enabled Beauty Coach Offers a Personalized Approach to Skincare
<
4
Social Media-Inspired Fragrances
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
<
3
O2O Eco Beauty Shops
O2O Eco Beauty Shops
Zalando's Beauty Station Boasts Stainless Steel Cubes & Recycled Cup Shelving
<
2
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
1
Cosmetic-Organizing Accessories
Cosmetic-Organizing Accessories
This Lipstick Holder by MUID Keeps Beauty Essentials on Hand
<