Just in time for the fall season, the Urban Decay Hex Remedy 24/7 Travel Eye Pencil Set has been shared with a magic theme and a mission to help consumers "reclaim [their] divine feminine energy."
In the eye pencil set featuring one of consumers' favorite formulas, the 24/7 eyeliner, there are a variety of fun shades with shimmery, metallic finishes to be found like 'Goddess,' 'Voodoo' and 'Perversion,' which is described as a matte blackest black. Each of these eye pencils naturally has a wand-like look, which further plays up the spell-like theme of the entire kit.
Across the world of beauty and personal care products, consumers are now seeing a range of magically inspired items that address the popularity of mystical self-care practices.
Key Themes Behind This Trend
- Magically Inspired Beauty Products
- Opportunity for beauty brands to tap into the popularity of mystical self-care practices by creating magically themed products.
- Shimmery Metallic Finish Shades
- Innovation opportunity for cosmetics brands to develop eye pencil collections with a range of fun, shimmery metallic finish shades.
- Divine Feminine Energy
- Potential for beauty brands to create products that promote and empower the concept of divine feminine energy.
Where This Applies
- Beauty and Personal Care
- Innovative beauty and personal care brands can capitalize on the trend by offering magically inspired products and eye pencil collections with shimmery metallic finish shades.
- Cosmetics
- Opportunity for cosmetics brands to create eye pencil collections with a range of fun, shimmery metallic finish shades.
- Self-care
- Self-care brands can incorporate the concept of divine feminine energy into their products and focus on promoting a sense of empowerment.
