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Sephora and Memebox Teamed Up on The Creation of 'Kaja'

 - Sep 18, 2018
References: sephora & prnewswire
Leading beauty retailers Sephora and Memebox collaborated on the development of an all-new K-beauty brand by the name of 'Kaja,' which prides itself on sharing "bite-sized beauty packed with Korean innovation."

The colored cosmetics in Kaja's new line were created for the consumer on the go, formulated to provide instant impact and suit consumers of all skin tones. Some of the products that can be found within Kaja's beauty line include blushes and lip colors, all of which can be used intuitively and applied with either one's fingers or a makeup brush.

Kaja's line is full of whimsical packaging and interestingly textured cosmetics, as exemplified by products like the Beauty Bento Bouncy Shimmer Eyeshadow Trio, the Cheeky Stamp Blendable Blush and the Mood Balm Color Changing Lip Moisturizer.