Minori was created by IPSY alum Anastasia Bezrukova, a certified KonMari Consultant who found that many people could relate to feeling overwhelmed by too many beauty products. Knowing that people desired more meaningful purchases and multifunctional products, Bezrukova created Minori, described as "a brand with heart and soul that takes the guesswork out of beauty, founded on the ethos of minimalism."
The brand is on a mission to promote mindful consumption through beauty and beyond, and all of its formulas are vegan, cruelty-free and transparent in terms of the ingredients used. Created to simplify daily routines and celebrate natural beauty, Minori offers minimalist-inspired products for everyone and everyday life, such as Cream Blush in two essential shades, luminous Cream Highlighter and weightless Lip Gloss.
What Makes This Trend Stand Out
- Minimalist Beauty
- Opportunity for beauty companies to create more simple, multifunctional products that promote mindful consumption.
- Transparency in Beauty
- Opportunity for beauty companies to promote transparency in ingredients and manufacturing processes.
- Promoting Natural Beauty
- Opportunity for beauty companies to celebrate natural beauty through minimalist-inspired products.
Sectors Adopting This
- Beauty Industry
- This trend is particularly relevant to the beauty industry, as it is responding to evolving customer needs.
- Vegan/cruelty-free Industry
- The trend towards vegan and cruelty-free products is growing and is an opportunity for companies to offer more of these products.
- Sustainability Industry
- The trend towards mindful consumption is relevant to the sustainability industry, as it aims to reduce waste and promote responsible consumption.
