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Minimalism-Inspired Makeup

Minori Was Created by a Certified KonMari Consultant

— July 12, 2021 — Fashion
Minori was created by IPSY alum Anastasia Bezrukova, a certified KonMari Consultant who found that many people could relate to feeling overwhelmed by too many beauty products. Knowing that people desired more meaningful purchases and multifunctional products, Bezrukova created Minori, described as "a brand with heart and soul that takes the guesswork out of beauty, founded on the ethos of minimalism."

The brand is on a mission to promote mindful consumption through beauty and beyond, and all of its formulas are vegan, cruelty-free and transparent in terms of the ingredients used. Created to simplify daily routines and celebrate natural beauty, Minori offers minimalist-inspired products for everyone and everyday life, such as Cream Blush in two essential shades, luminous Cream Highlighter and weightless Lip Gloss.
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