Love Swipe is the newest lip product from K-beauty-inspired brand Kaja and it takes the form of an air-whipped lip mousse. Available in five velvety shades, the smooth and buildable formula dries to a soft finish to provide weightless color and comfort from nourishing ingredients like cottonseed oil, raspberry seed oil and Vitamin E.
The product, found in heart-shaped packaging, comes with a doe-foot applicator to make putting on the product easy. Alternatively, the lip product can be blended in with the fingertips to create a smudged effect.
These lip products tap into the popularity of "lip mud" cosmetics that are non-drying, comfortable to wear and provide the look of an airy matte finish. Love Swipe can be found in deep berry reds, peachy nudes and soft pinks.
What's Driving This Trend
- Air-whipped Lip Mousse
- There is an opportunity for beauty companies to create more non-drying, weightless, and comfortable lip products that provide the look of an airy matte finish
- Korean Beauty-inspired Lip Products
- There is an opportunity for companies to capitalize on the popularity of Korean-inspired beauty products, especially in the lip category
- Heart-shaped Packaging
- There is an opportunity for companies to create unique and attractive packaging for beauty products, like Kaja's Love Swipe heart-shaped packaging
Who This Affects Most
- Beauty Industry
- Beauty companies can explore creating non-drying and weightless lip products that provide a matte finish, inspired by Korean beauty trends, and packaged in unique and attractive ways
- Cosmetics Industry
- Cosmetic companies can experiment more with different formulations of lip products, including air-whipped mousses, to provide greater comfort and a desirable matte finish
- Packaging Industry
- Packaging companies can work with beauty brands to create unique, eye-catching, and memorable packaging designs, like Kaja's Love Swipe heart-shaped packaging
