Lush's Halloween 2018 collection is offering consumers spooky beauty products that are perfect for the season.
The famed cosmetic brand has taken a haunted turn for its recent collection drop, presenting the consumer with seasonal goodies that are as practical as they are adorable. From exfoliates to bath bombs, the collection offers something that can instantly enhance the spookiness of one's hygienic routine. Standouts from the line include the Black Cat bath bomb, which is infused with bergamot oil as well as the ghost in the Dark soap, which can offer a moisturizing finish. To make matters even more exciting, this particular ghost-shaped soap glows in the dark.
Image Credit: Lush Cosmetics via Instagram @lushcosmetics
Key Themes Behind This Trend
- Seasonal Beauty Collections
- Businesses can create limited edition beauty collections to attract customers during specific holidays or seasons.
- Spooky-themed Bath Products
- Businesses can create bath bombs and soaps with spooky themes to cater to the Halloween and horror-loving market.
- Glow-in-the-dark Products
- Businesses can experiment with products that glow in the dark to add an extra element of fun and excitement for customers.
Where This Applies
- Cosmetics
- Cosmetic companies can create seasonal collections that cater to the holiday/seasonal themes.
- Bath and Body
- Businesses that cater to bath and body products can create spooky-themed products, especially during Halloween season.
- Novelty Products
- Companies can explore creating products that are unconventional or have playful features, such as the glow-in-the-dark soap, to attract customers.
