The Rimmel Match Perfection Campaign Champions Individual Beauty & Power

 - Sep 20, 2018
References: rimmellondon & cosmeticsbusiness
Rimmel London is now kicking off a series of Gen Z-targeted campaigns, beginning with one for the Rimmel Match Perfection foundation range.

As the hydrating Match Perfection foundation boasts a soft-focus effect for weightless coverage and "visibly perfected skin," the campaign for the cosmetic underlines how people can step into their power when they feel at home in their own skin. While the product promises to help consumers achieve naturally flawless-looking skin, the campaign is centered around exuding qualities like radiance, confidence and the feeling of being unstoppable.

In addition to working with Rimmel London on this campaign, creative agency Initials also worked on seasonal campaigns that young consumers can expect to see throughout the rest of the year for Halloween and Christmas.