Petiue is introducing what it calls the world's first SPF Highlighter, which naturally enhances one's features, all the while combining the benefits of a makeup and a skincare product into one easy-to-use stick.
To use the product, Petiue describes that it should be applied to areas of the face that one wants to accent or have appear lighter. As a result of using this project and enjoying the sun, Petiue also notes that "you'll be left with a semi-permanent illusion of contour and highlight."
While many consumers are careful to apply a sun protection product as the first step in their daily skincare routine, this unique product addresses the fact that sunscreen is rarely ever reapplied to the face throughout the day as a top layer.
Key Themes Behind This Trend
- SPF Highlighters
- Opportunity to combine makeup and skincare benefits with sun protection in a single product.
- Enhancing Features
- Opportunity to create products that naturally enhance one's features while providing sun protection.
- Reapplication of Sunscreen
- Opportunity to develop innovative solutions for reapplying sunscreen throughout the day as a top layer.
Where This Applies
- Beauty
- Opportunity for beauty companies to create SPF-enhancing products that provide both makeup and skincare benefits.
- Skincare
- Opportunity for skincare companies to innovate and offer products that naturally enhance features while offering sun protection.
- Sunscreen
- Opportunity for sunscreen brands to develop new, user-friendly formats for reapplication throughout the day.
