Online retailer Zalando recently opened its first brick-and-mortar Beauty Station, which serves as an inspiring, flexible and eco-friendly space for everything from events and beauty services and videos to be created for consumers.
The Instagram-friendly beauty space boasts plenty of features to capture the hearts of design fans, as well as eco-friendly details to appeal to the sustainably minded shopper—examples of this include stainless steel display cubes and long shelves created with recycled plastic cups.
Within the experiential beauty space, consumers will find wash basins for their use, pivoting shelves that help to divide different sections of the shop, as well as a soothing interior color scheme of cream, beige and neutral shades.
Image Credit: Marcus Wend
O2O Eco Beauty Shops
More Stats +/-
Gen Z Cosmetic Stores
Online Beauty Store Launches
Experience-Oriented Beauty Stores
Dynamic Rose-Hued Beauty Stores
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