Sunday Riley recently announced its first limited-edition subscription box, which may be ordered as a one-off or as part of a quarterly subscription. The first box is all about self-care, with Sunday Riley curating the many goods inside of the box around a "wellness" theme.
While customers will undoubtedly find products from Sunday Riley in the limited-edition subscription, they will also find items that are complementary to a healthy lifestyle, such as a water bottle, a superfood supplement and a one-month meditation app subscription, among many other products.
Although this subscription service will be arriving at customers' doorsteps less frequently, it has the potential to deliver more value thanks to the carefully curated products inside that will appeal to Sunday Riley's target demographic.
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