Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory
Laura McQuarrie — September 20, 2018 — Fashion
References: instagram & cosmeticsbusiness
Givaudan Active Beauty recently unveiled "fragrance on the move" as a collection of body fragrances designed for specific parts of the body. The new concept in fragrance fuses elements of cosmetics and scent to inspire consumers to create elevated self-care rituals that are richly sensory—the fine products are crafted in Paris and contain more than 10% fragrance.
While Givaudan Active Beauty's sensually scented 'Attraction' was specifically created as a lotion for the neck and décolleté, 'Perfection' takes the form of a dry body oil with protective SPF 20. The four-piece range also includes 'Affirmation' as a seven-in-one hair beauty enhancer to boost shine, softness, hydration and volume, as well as 'Sensation,' a light mist for the legs with cooling properties.
In all, Givaudan Active Beauty describes these fragranced products for the body as "perfumed gestures with skincare benefits."
While Givaudan Active Beauty's sensually scented 'Attraction' was specifically created as a lotion for the neck and décolleté, 'Perfection' takes the form of a dry body oil with protective SPF 20. The four-piece range also includes 'Affirmation' as a seven-in-one hair beauty enhancer to boost shine, softness, hydration and volume, as well as 'Sensation,' a light mist for the legs with cooling properties.
In all, Givaudan Active Beauty describes these fragranced products for the body as "perfumed gestures with skincare benefits."
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