Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory
Laura McQuarrie — September 20, 2018 — Fashion
References: instagram & cosmeticsbusiness
Givaudan Active Beauty recently unveiled "fragrance on the move" as a collection of body fragrances designed for specific parts of the body. The new concept in fragrance fuses elements of cosmetics and scent to inspire consumers to create elevated self-care rituals that are richly sensory—the fine products are crafted in Paris and contain more than 10% fragrance.
While Givaudan Active Beauty's sensually scented 'Attraction' was specifically created as a lotion for the neck and décolleté, 'Perfection' takes the form of a dry body oil with protective SPF 20. The four-piece range also includes 'Affirmation' as a seven-in-one hair beauty enhancer to boost shine, softness, hydration and volume, as well as 'Sensation,' a light mist for the legs with cooling properties.
In all, Givaudan Active Beauty describes these fragranced products for the body as "perfumed gestures with skincare benefits."
While Givaudan Active Beauty's sensually scented 'Attraction' was specifically created as a lotion for the neck and décolleté, 'Perfection' takes the form of a dry body oil with protective SPF 20. The four-piece range also includes 'Affirmation' as a seven-in-one hair beauty enhancer to boost shine, softness, hydration and volume, as well as 'Sensation,' a light mist for the legs with cooling properties.
In all, Givaudan Active Beauty describes these fragranced products for the body as "perfumed gestures with skincare benefits."
Trend Themes
1. Targeted Body Fragrances - Givaudan Active Beauty's 'Fragrance on the Move' collection offers fragrances designed for specific parts of the body, creating disruptive opportunities in the body fragrance industry.
2. Elevated Self-care Rituals - The fusion of cosmetics and scent in Givaudan Active Beauty's 'Fragrance on the Move' concept inspires consumers to create sensory self-care rituals, presenting disruptive innovation opportunities in the self-care industry.
3. Perfumed Gestures with Skincare Benefits - Givaudan Active Beauty's fragranced body products merge fragrance with skincare benefits, opening up disruptive innovation opportunities in the skincare industry.
Industry Implications
1. Beauty and Personal Care - Givaudan Active Beauty's 'Fragrance on the Move' collection introduces targeted body fragrances, creating disruptive opportunities in the beauty and personal care industry.
2. Cosmetics - The fusion of cosmetics and scent in Givaudan Active Beauty's 'Fragrance on the Move' concept presents disruptive innovation opportunities in the cosmetics industry.
3. Skincare - Givaudan Active Beauty's fragranced body products with skincare benefits offer disruptive opportunities in the skincare industry.
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