Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory

 - Sep 20, 2018
References: instagram & cosmeticsbusiness
Givaudan Active Beauty recently unveiled "fragrance on the move" as a collection of body fragrances designed for specific parts of the body. The new concept in fragrance fuses elements of cosmetics and scent to inspire consumers to create elevated self-care rituals that are richly sensory—the fine products are crafted in Paris and contain more than 10% fragrance.

While Givaudan Active Beauty's sensually scented 'Attraction' was specifically created as a lotion for the neck and décolleté, 'Perfection' takes the form of a dry body oil with protective SPF 20. The four-piece range also includes 'Affirmation' as a seven-in-one hair beauty enhancer to boost shine, softness, hydration and volume, as well as 'Sensation,' a light mist for the legs with cooling properties.

In all, Givaudan Active Beauty describes these fragranced products for the body as "perfumed gestures with skincare benefits."