The Factory by Steve Madden is an all-new five-piece fragrance collection with varied scents, yet they are all united by the fact that they are "young and fresh."
Rather than just creating one signature brand scent, Steve Madden set out to offer a diverse range to serve as a reflection of its customer base. As Madden describes, "My team and I really felt it was important to have more than just one fragrance because our customer is so much more than just one smell." When it came to the design of the packaging, the brand settled on a portable, timeless design that would be unaffected by the changing seasons and popular fashion, unlike the many footwear options it offers.
Some of the fragrances that make up The Factory by Steve Madden include 'She Plays with Fire,' 'We Need to Talk' and 'Secret Girls Club.'