Ever's Pretty Young Trio is a simple, Millennial-inspired skincare collection that consists of a cleanser, a brightening gel and an SPF moisturizer.
The uncomplicated skincare system for women is powered by superfood ingredients like hydrating watermelon and turmeric, as well as prebiotics and probiotics. In all, the formulas are cruelty-free, hypoallergenic, gluten-free and made without synthetic fragrances.
As Ever general manager Ani Hadjinian describes, "Launching PYT is about Millennials. We want to open up the funnel of who can participate and relate to our products.” As the skincare branch of the popular direct sales brand Stella & Dot, Ever is aiming to go after a younger demographic. Previously, Ever launched a five-step, anti-aging Pure Results system but this new skincare trio has the potential to make the peer-to-peer model all the more intriguing to a younger demographic.
What Makes This Trend Stand Out
- Millennial-inspired Skincare
- There is an opportunity to create more skincare products that cater to Millennials with simple, cruelty-free, and allergy-friendly formulations.
- Superfood Skincare
- Creating skincare products powered by superfood ingredients like watermelon and turmeric is a disruptive innovation opportunity in the skincare industry.
- Peer-to-peer Skincare Sales
- There is potential for skincare brands to follow in the footsteps of Stella & Dot's skincare branch Ever by utilizing a peer-to-peer sales model that may be more attractive to a younger demographic.
Sectors Adopting This
- Skincare Industry
- The skincare industry has the opportunity to capitalize on creating products that cater to the Millennial demographic with simple and allergy-friendly formulations.
- Superfood Industry
- Superfood ingredient suppliers have an opportunity to partner with skincare brands to create new product lines powered by these ingredients.
- Direct Sales Industry
- There is a disruptive opportunity for skincare brands to adopt the peer-to-peer sales model, similar to Ever's parent company Stella & Dot, to better reach and engage with a younger demographic.
