Ever's Pretty Young Trio is a simple, Millennial-inspired skincare collection that consists of a cleanser, a brightening gel and an SPF moisturizer.
The uncomplicated skincare system for women is powered by superfood ingredients like hydrating watermelon and turmeric, as well as prebiotics and probiotics. In all, the formulas are cruelty-free, hypoallergenic, gluten-free and made without synthetic fragrances.
As Ever general manager Ani Hadjinian describes, "Launching PYT is about Millennials. We want to open up the funnel of who can participate and relate to our products.” As the skincare branch of the popular direct sales brand Stella & Dot, Ever is aiming to go after a younger demographic. Previously, Ever launched a five-step, anti-aging Pure Results system but this new skincare trio has the potential to make the peer-to-peer model all the more intriguing to a younger demographic.