Urban Decay's Elements Palette is Now Available
Ellen Smith — September 10, 2018 — Fashion
References: urbandecay & hypebae
Urban Decay's Elements palette features nineteen crisp colors for fall and offers an aesthetic that will appeal to the makeup lover and the astrology expert.
This palette was inspired by the zodiac and features details that are sure to appeal to anyone who looks to the stars. The fall-ready hues are perfectly balanced to help one transition between bold, night-out looks and everyday looks. With colors that range from a shimmering green to a universally flattering gold, this palette is sure to help any consumer achieve their cosmetic goals.
In addition, the palette features unique names like 'Earthbound' and 'Fortune-Teller' making for the perfect transitional palette to help one throughout the cooler months.
Image Credit: Allure and Urban Decay
This palette was inspired by the zodiac and features details that are sure to appeal to anyone who looks to the stars. The fall-ready hues are perfectly balanced to help one transition between bold, night-out looks and everyday looks. With colors that range from a shimmering green to a universally flattering gold, this palette is sure to help any consumer achieve their cosmetic goals.
In addition, the palette features unique names like 'Earthbound' and 'Fortune-Teller' making for the perfect transitional palette to help one throughout the cooler months.
Image Credit: Allure and Urban Decay
Trend Themes
1. Astrology-inspired Makeup - The rise of astrology-themed eye palettes presents an opportunity for beauty brands to tap into the growing interest in astrology and offer unique, cosmic-inspired makeup products.
2. Transition Palette - Creating versatile eyeshadow palettes with a range of hues allows beauty brands to cater to consumers' desire for both bold, night-out looks and everyday looks, offering convenience and value.
3. Unique Naming Strategy - Incorporating unique and catchy names for makeup shades fosters connection with consumers and can create a sense of exclusivity, thus driving engagement and brand loyalty.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can capitalize on astrology-themed eye palettes by incorporating celestial designs, zodiac-inspired colors, and collaborating with astrologers to create limited edition collections.
2. Fashion & Accessories - The fashion and accessories industry can leverage astrology-themed eye palettes by offering coordinating clothing and accessories that align with the zodiac-inspired colors, enabling consumers to create cohesive cosmic looks.
3. Spirituality & Wellness - The spirituality and wellness industry can explore partnerships with beauty brands to create holistic cosmetic collections that promote self-expression and personal transformation through astrology-themed products.
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