The Instance Fragrance Concept Uses Instagram for Personalization

 - Sep 5, 2018
References: & thedieline
Millennial women and men have new expectations for the perfume products they choose to invest in and for many, personalization is a key concern—this is addressed in a creative way with the 'Instance' fragrance concept. Instance is designed to create highly customized scents based on one's Instagram feed, which links to the idea of how scent and memory are so naturally intertwined.

Instance uses data about one's experiences, travels, favorite colors and style to develop a unique scent based off of what's been shared to a digital feed, offering a unique way for highly giftable personal care products to be generated. Due to the concept's ties to the social media platform, the packaging adopts a square shape and color scheme that mimics the Instagram logo.