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Witchy Fragrance Kits

Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal

— September 6, 2018 — Fashion
Pinrose created a Starter Witch Kit that is set to be available through Sephora this fall season, which will equip shoppers with everything from fragrances and a bundle of sage to a rose quartz crystal and a tarot deck. With nine eau de parfums, consumers will be able to mix, match and discover their perfect scent, potentially as part of an experience that feels intentional and elevates one's self-care rituals.

Like Pinrose, many personal care and beauty brands have been drawing inspiration from the world of magic with bath products branded as potions, eye pencil sets styled like magic wands, crystal-infused makeup and similar ritual boxes that pair symbolic items with personal care products. With the rise of wellness, consumers are no longer confused by its mystical side and the ways in which they may tap into different practices to promote better mind-body well-being.
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