Jafra introduced six new beauty products, three of which are an extension of the Essence Inner Lover body care collection. The collection is inspired by Rose quartz, which is a universal symbol for self-love and positive energy. The brand wishes to encourage self-love and self-care with its range of products.
The new launch includes Himalayan and Epson bath salts, made with vitamin E and notes of white flowers and musk, ideal for a full-body soak. A rose quartz-capped Eau de Parfum for women emits a similar scent, leaving the wearer smelling of a floral bouquet. Also included in the launch are the creamy and nourishing body butter, the Royal Almon in-shower moisturizing, and Jafra's Revitalize Royal Jelly toning essence.
Image Credit: Jafra
What's Driving This Trend
- Rose Quartz Beauty
- The use of rose quartz as a universal symbol for self-love and positive energy inspires new cosmetic products
- Body Care Collection Expansion
- Jafra's extension of the Essence Inner Lover body care collection includes innovative products such as Himalayan and Epson bath salts and a rose quartz-capped Eau de Parfum
- Nourishing Cosmetics
- Jafra's new collection offers creamy and nourishing body butter, in-shower moisturizing, and toning essence that feeds the skin with nutrients and promotes self-care
Who This Affects Most
- Beauty and Skincare
- Jafra's new rose quartz-inspired line presents an opportunity for beauty and skincare companies to incorporate natural, holistic ingredients and promote self-care
- Luxury Cosmetics
- Jafra's use of Himalayan and Epson bath salts and rose quartz-capped Eau de Parfum presents a disruptive innovation opportunity for luxury cosmetics companies to incorporate holistic, sensory experiences as part of their products
- Wellness and Personal Care
- Jafra's emphasis on self-love and self-care promotes holistic wellness and presents an opportunity for personal care companies to incorporate these values in their marketing and product development
