Viktor & Rolf is launching a new e-commerce platform that puts an emphasis on its collection of fragrances and encourages users to 'Dress Up Your Bottle.' With this new online store, shoppers are able to customize bottles of Viktor & Rolf's Flowerbomb, Spicebomb and Bonbon perfumes with playful accessories and personalized engravings. While the Flowerbomb perfume was initially released in 2010 for the holiday season, consumers now have the chance to rediscover the scent in different bottle designs.
When it comes to adorning a perfume bottle from the brand with fun accessories as part of the complimentary Dress Up Your Bottle experience, consumers are able to choose from options such as ribbon bows, satin flowers and tulle collars.
As experiences with aroma tend to be highly personal, many brands are prioritizing customization in everything from formulas and packaging to the scent selection process.