Self-Massage Cleansing Bars

The Spirulite Multiactive Solid Mask Smooths Skin & Prevents Cellulite

At the Indie Beauty Expo, Ayuna unveiled an innovative solid mask that offers a unique approach to body care. The Spirulite Multiactive Solid Mask is touted as a multifunctional bar that shares the exfoliating properties of natural luffa fiber to improve circulation and slough away dead skin cells.

The solid bar is described as being like "a slice of flexible loofah" that's filled with nourishing skincare products, like calendula, spirulina extracts and aromatic essential oils.

In the same way that the skin is treated during a dry brushing ritual, this skincare product encourages massage techniques and circular movements to be made during use, for the purposes of toning and stimulating the skin, as well as amplifying the cellulite-fighting properties found in the Spirulite Multiactive Solid Mask.

Solid Skincare Products
Develop innovative solid skincare products to offer a unique approach to body care.
Multifunctional Beauty Bars
Create multifunctional beauty bars that combine exfoliating properties with nourishing skincare ingredients.
Massage-enhancing Skincare
Design skincare products that encourage massage techniques and circular movements for toning and stimulating the skin.

Industries Being Reshaped

Beauty & Personal Care
Disrupt the conventional skincare market by introducing solid skincare products with innovative benefits.
Wellness & Spa
Innovate in the wellness industry by developing multifunctional beauty bars that offer both exfoliating and nourishing properties.
Fitness & Health
Tap into the fitness industry by creating massage-enhancing skincare products aimed at toning and stimulating the skin.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 80%
Freshness 8%