As the weather gets colder, consumers are looking to prevent dry and cracked lips by using a nourishing lip mask. There's an array of options to choose from, ranging from K-beauty brands to organic products, and each product will help ensure plump and soft lips this winter season.
One notable nourishing lip mask example is Milk Makeup's new KUSH Lip Glaze. As its name suggests, it boasts cannabis oil in addition to cocoa butter, mango butter, and olive oil to provide long-lasting moisture. Another intriguing example of a lip mask product is 111SKIN's new two-in-one Meso Infusion Lip Mask and Plumping Duo. This hybrid product is both a lip balm and a hydrating mask -- covering an array of needs.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 48%
Freshness 9%
