Primera -- an AmorePacific brand, entered popular beauty retailer Sephora in June with the debut of a hydrating vegan lip mask.
The product is versatile and can be worn either as a balm or as an overnight treatment, ensuring that the lips are plump at all times. Primera's offering guarantees to "cushion, soothe, and protect with a natural mix of conditioning butters and extracts." Fatty acids are derived from the seaberry, while the rice bran wax boasts moisturizing properties.
Primera is a K-Beauty brand and since this type of products is gaining traction in North America. As a result, the product will definitely be of interest. Fully natural, the vegan lip mask retails for $20 USD at Sephora.