Plum-Inspired Cosmetic Palettes

Urban Decay is Set to Release Its 'Naked Cherry' Palette

Urban Decay has become synonymous with fan-favorite makeup palettes and its soon-to-be-released Naked Cherry Palette is sure to be no exception.

This offering will feature 12 unique hues, offering a buildable palette that's sure to help one transition from day to night looks. This palette follows the release of the brand's 'Naked Heat' release, which featured deeper tones of red and orange. As its name suggests, the 'Naked Cherry' palette is set to feature more youthful plum tones that are ideal for the fast-approaching winter season.

According to the brand, this palette will feature the same format as the other releases, coming equipped in a casing that features a dual-ended brush and a long mirror for application.

Image Credit: @mrslanglam

Plum-inspired Cosmetic Palettes
A trend in the cosmetic industry featuring makeup palettes with plum-inspired hues, appealing to the winter season.

Sectors Adopting This

Cosmetics
A disruption opportunity is to create plum-themed cosmetic palettes that cater to the winter season and appeal to younger consumers.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 42%
Freshness 8%

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