A new Sally Hansen line was recently launched to Canadian consumers, which includes a wide array of red-toned shades that are made to be flattering on every skin tone, and versatile enough to complement any outfit.
The line, dubbed RED/esign, will be available from Canadian retailers in the fall of 2018. In order to flatter different skin tones and suit varying consumer preferences, a total of nine shades are available in the line. These shades range from cool to warm and light to dark, with a stunning coral red on one end of the spectrum, and a deep sparkling berry-hued red on the other.
The new Sally Hansen RED/esign line can be found at major retailers and drug stores, with each bottle running for $9.95 CAD.
Key Themes Behind This Trend
- Inclusive Beauty
- The launch of the RED/esign line by Sally Hansen showcases the trend of inclusive beauty by offering a wide array of shades that are flattering on every skin tone.
- Versatile Makeup
- The RED/esign line by Sally Hansen taps into the trend of versatile makeup with shades that can complement any outfit.
- Customized Beauty
- The nine shades available in the RED/esign line by Sally Hansen cater to varying consumer preferences, highlighting the trend of customized beauty products.
Where This Applies
- Cosmetics
- The cosmetics industry can take advantage of inclusive beauty trends by developing lines that offer a wide range of shades suitable for different skin tones.
- Fashion
- The fashion industry can capitalize on the trend of versatile makeup by collaborating with beauty brands to create collections that incorporate makeup shades to complement their clothing lines.
- Retail
- Retailers can seize the opportunity presented by customized beauty trends by curating product offerings that allow customers to choose personalized shades and finishes.
