The Dunkin' Donuts menu in select location in South Korea boasts sea-themed delights. Launched in July 2018, the items include a seashell, an octopus, and a shark. The offerings are, without a doubt, incredibly adorable and instagrammable.
The 'Clam Shell' can be considered a 'normal' fully glazed donut that is extra soft "according to reviewers." The 'Octopus,' on the other hand, boasts a chocolate filling and a soft pink glaze with sprinkles. Finally, the 'Shark' features a blue exterior and details made with chocolate. The interior of the treat is filled with strawberry jam.
The sea-inspired trio definitely gives a summery vibe through the Dunkin' Donuts menu.
Photo Credits: Dunkin' Donuts, @chaeroom_, @lovelm_88, se_nyy
Key Themes Behind This Trend
- Sea-inspired Food
- Opportunity for restaurants and food companies to create unique and visually appealing food items with sea-inspired themes.
- Instagram-worthy Menu Items
- Opportunity for businesses to create visually stunning and shareable food items that appeal to consumers' desire for social media engagement.
- Seasonal Menu Offerings
- Opportunity for restaurants and cafes to attract customers by offering limited-time menu items that align with seasonal themes or events.
Where This Applies
- Fast Food
- Fast food chains can leverage unique and visually appealing food items to attract more customers and increase sales.
- Specialty Food
- Specialty food companies can develop and market unique and visually appealing food items that cater to consumers' desire for novelty and social media engagement.
- Social Media
- Social media platforms can offer advertising and promotional opportunities to businesses that create visually stunning and highly shareable food items.
