Earlier this year, luxury-focused Italian brand Tod's released four commercial videos for its collection that embraced an incredibly artistic paper set design. For the promotion of the Spring/Summer 2018, the leather goods label tapped into design agency Twin Studio and paper artists Isoì (Gaia Bernasconi). The result is absolutely stunning.
The videos highlight Tod's high-quality and fashion-forward bags and footwear. Each clip has a fairytale-esque aesthetic through masterfully handcrafted paper set designs. Isoì's breathtakingly immersive work creates full environments and each one is arranged with accordance to the brief's artistic direction. From "a lush Jungle [and] a wild Savannah" to "the charm of the Mediterranean Sea and the light of the Desert," the mesmerizingly intricate artwork blends the line between crafts and luxury fashion.
Artistic Paper Set Designs
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