Leather-Focused Premium Wearables

Tod's Taps Hender Scheme for a Heritage Collection

Italian fashion label Tod's works in collaboration with Japanese leather expert Hender Scheme on the new Heritage collection made for the season. Lead by both Walter Chiapponi and Ryo Kashiwazaki, the duo celebrates contemporary designs with just as strong of a focus on heritage craftsmanship.

The capsule boats the name New Craft and is set to join the Factory project by Tod's, which is a creative lab that focuses on bringing new designers with established designers together to bring progressive concepts to life. This marks the fourth capsule with Hender scheme. THe new range is made up of plenty of ready-to-wear items as well as shoes, leather bags, and some accessories made for both men and women.

Image Credit: Dover Street Market

Leather-focused Wearables
Fashion companies can create a new market niche by focusing on wearables made from high-quality leather.
Collaborations with Leather Experts
Collaborating with established leather experts can help fashion brands to create unique and innovative products.
Contemporary Designs with Heritage Craftsmanship
The fusion of contemporary fashion and traditional craftsmanship can lead to the creation of unique and fashionable products.

Where This Applies

Fashion Industry
Fashion companies can explore the use of high-quality leather in wearable technology products.
Leather Industry
Established leather brands can collaborate with fashion companies to expand their product offerings and reach a wider customer base.
Technology Industry
Tech companies can explore the use of leather as a unique and premium material in the production of wearables.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 15%
Freshness 11%

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