Neutral Leather Joint Timepieces

Hender Scheme and G-SHOCK Join on the DW-5900 Watch

Hender Scheme works in collaboration with G-SHOCK on a special iteration of the DW-5900 timepiece. It is set to launch on May 27th at Hender Scheme and May 30th at select stockists. This is the fourth collaboration that Hender Scheme has done with timepiece experts.

The DW-5900 boasts a construction which sees resin, brass, inorganic glass, and cow leather in the classic neutral tone. This way, it invites a unique wear and tear finish. The face has a multifunctional finish that showcases details including world time tracking, a branded backlight, various alarms, and more. All of this is applied while delivering about five years of battery life as a whole. Additionally, there is a online raffle taking place on May 23rd.

Image Credit: Hender Scheme

Sustainable Watch Materials
The combination of materials such as resin, brass, and neutral-toned cow leather in watch construction presents an opportunity for creating eco-friendly timepieces with aesthetic appeal.
Collaborative Design Partnerships
The collaboration between Hender Scheme and G-SHOCK highlights the potential for brands to merge distinct design philosophies in creating innovative products with unique features.
Functional Fashion Timepieces
Timepieces like the DW-5900 offering multifunctionality and long battery life cater to the growing demand for fashion items that are both stylish and technically advanced.

Sectors Adopting This

Luxury Watchmaking
Integrating high-quality materials and design in luxury watches can attract consumers looking for timepieces that exhibit both opulence and practical utility.
Eco-friendly Fashion
Adopting sustainable and innovative materials in fashion accessories can drive consumer interest towards environmentally conscious products.
Smart Accessories Technology
Incorporating multifunctional features like world time tracking and alarms in fashion accessories expands the appeal to tech-savvy consumers seeking enhanced usability.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 52%
Freshness 47%