On top of being drawn to the bright colors and fun characters depicted on My Yeti's ice cream wrappers, kids and parents alike will be interested in the fact that the frozen snacks are paired with entertainment-providing augmented reality cartoons.
While there are plenty of brand mascots that remain one-dimensional and never quite come to life beyond product packaging, My Yeti introduces an entire cast of characters that kids can join in adventures. A family of snow people is introduced to kids through a series of 20 cartoons, which are assigned to the different ice cream products at random.
As a result of integrating augmented reality technology into its packaging, My Yeti found that it was successful in changing the reason people want to purchase the product, which led to increased sales and repeat purchases.
AR Ice Cream Wrappers
More Stats +/-
AR Beer Labels
Building Block Chocolate Packaging
Futuristic Beauty Collections
AR Product Discovery Apps
Playful Cardboard-Repurposing Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.