Breakfast cereal boxes are introducing content for a new generation thanks to augmented reality, as seen in the newest packaging design from Reese’s Puffs. The back of the cereal box includes a layout where cereal pieces can be placed, and with the accompanying PuffFX app and augmented reality, musical beats are generated based on where the puffs are placed. The interactive packaging design speaks to the kind of entertainment kids are looking for from their cereal boxes.
Music-loving Reese’s Puffs fans can also take their compositions to the next level with a real-life synthesizer, which has music samples and audio effects of its own. The cereal-inspired piece of equipment is full of details that fans of the brand will appreciate, right down to the custom Reese’s cup dial and chocolate-shaped drum pads.
What's Driving This Trend
- Augmented Reality Packaging
- Creating interactive packaging design that incorporates augmented reality to engage customers and offer unique experiences.
- Cereal Box Entertainment
- Introducing new forms of entertainment into traditional cereal packaging to appeal to younger audiences and drive sales.
- Branded Music Equipment
- Creating unique branded products that appeal to loyal customers and serve as additional revenue streams.
Who This Affects Most
- Food and Beverage
- Incorporating innovative packaging designs to enhance customer engagement and drive sales in the cereal industry.
- Marketing and Advertising
- Developing creative advertising campaigns that leverage playful packaging and augmented reality technology to appeal to younger consumers.
- Music and Entertainment
- Partnering with food brands to create musical instruments and equipment that offer unique experiences for fans of both industries.
