Reese's Puffs recently worked in collaboration with AMBUSH on a new Breakfastverse, which is a new digital landscape that is inspired by the breakfast and the latest to join is the Chrome Puffs. The duo delivers a new metallic sphere-shaped bowl that also works as a purse as well.
It comes with elements including a silver spoon that can be folded for portability. Notably, the purse bowl can also be won by playing through the Breakfastverse for a gamified experience. The real-life diner is located in New York and it boasts the name 'Next Breakfast Dimension,' where guests are able to taste the cereal and get a chance to see the collaborative designs before it launches to the public.
Image Credit: General Mills, Business Wire
Key Themes Behind This Trend
- Metaverse-style Branded Products
- Opportunity for businesses to create metaverse-inspired products for a gamified experience.
- Multi-functional Collectible Items
- Businesses can design products that serve more than one purpose, such as a purse-bowl.
- Gamification of Real-life Experiences
- Opportunity for businesses to gamify real-life experiences, such as visiting a diner.
Where This Applies
- Food and Beverage
- Food and beverage companies can explore new ways to engage customers, such as collaborating with designers to create unique products.
- Fashion
- Fashion companies can design multi-functional items that are both fashionable and practical.
- Entertainment and Tourism
- Entertainment and tourism businesses can gamify real-life experiences to increase engagement and create unique experiences for customers.
