The latest Cosmopolitan magazine has been launched in partnership with Macy's and offers a shoppable, virtual try-on feature on its print pages that allow readers to effortlessly purchase products from the department store.
To try the technology that has been integrated into the pages of the print magazine, readers must download the YouCam app to be able to scan specific pages. From there, readers are able to virtually test out different beauty looks on their own face and proceed to make a purchase via Macy's online store if desired.
Going forward, Cosmopolitan magazine plans to include a new try-on beauty look every month, while Macy's plans to implement the innovative try-on technology in its department stores.
Virtual Magazine Makeup Try-Ons
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