Crest is a tried and true brand for consumers when it comes to oral care products, and the New Crest packaging and branding design identifies a new iteration of the personal care brand.
Designed by Yoonji Do, the conceptual product lineup consists of minimalistic packaging and branding that's orange and white.
Products including toothpaste, mouthwash, toothbrushes and oral care gum are included in the lineup to help offer a complete lineup of oral care products.
Modern, well-known brands like Crest are evolving to provide consumers with products that help to offer comprehensive experiences. The New Crest products, branding and packaging shows how a brand could evolve to be a single brand that a consumer goes to for all their needs in one industry vertical.
What's Driving This Trend
- Minimalistic Packaging
- The trend of minimalistic packaging creates opportunities for brands to communicate simplicity and cleanliness in their products.
- Comprehensive Experiences
- The trend of providing comprehensive product lineups allows brands to become a one-stop-shop for consumers, offering convenience and efficiency.
- Single-brand Vertical
- The trend of becoming a single brand for all consumer needs in one industry vertical allows brands to establish a strong presence and customer loyalty.
Who This Affects Most
- Oral Care
- The oral care industry can benefit from minimalistic packaging to enhance product appeal and differentiate from competitors.
- Personal Care
- The personal care industry can explore the trend of providing comprehensive experiences to offer consumers a complete range of products.
- Branding and Packaging
- The branding and packaging industry can capitalize on the trend of minimalist design to create visually appealing and modern product presentations.
