Crest is a tried and true brand for consumers when it comes to oral care products, and the New Crest packaging and branding design identifies a new iteration of the personal care brand.
Designed by Yoonji Do, the conceptual product lineup consists of minimalistic packaging and branding that's orange and white.
Products including toothpaste, mouthwash, toothbrushes and oral care gum are included in the lineup to help offer a complete lineup of oral care products.
Modern, well-known brands like Crest are evolving to provide consumers with products that help to offer comprehensive experiences. The New Crest products, branding and packaging shows how a brand could evolve to be a single brand that a consumer goes to for all their needs in one industry vertical.