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Vans' New Collection is Inspired by the Surfing Culture of California

 - Jun 22, 2016
References: vans & highsnobiety
Vans' new collection of shoes features styles inspired by California and surfing culture.

Created in time for the US Open of Surfing, which the skateboard and surf-inspired retail giant appropriately sponsors, the collection has five new shoe designs. There is one slip-on shoe, one 'Old Skool' style, a 'Sk8-Hi' model and two 'Authentics.' Each of these shoes are adorned with either the classic black and white checkers that are one of Vans' signature designs, or images of California palm trees against a multi-hued backdrop that is presumably a sunset.

By creating a shoe line that is inspired by a significant annual event that the company sponsors, Vans' new collection simultaneously adds to the brand's inventory, while also working as a marketing strategy.