Vans' new collection of shoes features styles inspired by California and surfing culture.
Created in time for the US Open of Surfing, which the skateboard and surf-inspired retail giant appropriately sponsors, the collection has five new shoe designs. There is one slip-on shoe, one 'Old Skool' style, a 'Sk8-Hi' model and two 'Authentics.' Each of these shoes are adorned with either the classic black and white checkers that are one of Vans' signature designs, or images of California palm trees against a multi-hued backdrop that is presumably a sunset.
By creating a shoe line that is inspired by a significant annual event that the company sponsors, Vans' new collection simultaneously adds to the brand's inventory, while also working as a marketing strategy.
Californian Shoe Collections
More Stats +/-
Video Game-Themed Sneakers
Junk Food Sneakers
Celebratory Graffiti Sneakers
Animalistic Skater Shoes
Patriotic Slip-on Sneakers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.