More often than not a clothing tag can seem like a waste of materials, yet that is far from the case when it comes to these Columbia Survival Labels. In order to give such a retail staple a longer life, this clothing company has creatively turned them into helpful tools when out and about in the great outdoors.
Created with the help of the Ogilvy ad agency branch based in Istanbul, Turkey, the Columbia Survival Labels appear to be made with adventurers in mind. From a fishing line tool to a sun dial tool and even a handsaw, clothing tags have never been more badass. People will definitely feel as though they are getting bang for their buck when they pick up an item from Columbia.
What's Driving This Trend
- Multifunctional Clothing Tags
- Disruptive innovation opportunity: Designing clothing tags that have multiple functional uses beyond just providing information about the garment.
Who This Affects Most
- Outdoor Retail
- Disruptive innovation opportunity: Incorporating multifunctional clothing tags into outdoor apparel to provide practical tools for adventurers.
