These May 2016 business innovations range from artistic finance manuals to members-only pop-up shops that are designed to promote exclusivity. On the retail innovation front, pop-ups like Jordan's activation in Brooklyn celebrate an iconic athleticwear brand while simultaneously promoting Nike's Nike+ app. This exclusive location will be open for a limited time and can only be accessed by Nike+ members, further promoting an already successful lifestyle brand.
When looking at the month's entrepreneurial innovations, notable examples include artistic business and branding books that are changing the way young professionals approach new ventures. While business training manuals and books have has negative associations in the past -- appearing too dense for those without a traditional business background -- publishers are releasing immersive manuals that make anyone comprehend the tools needed to achieve success.
This same philosophy is prevalent with brands' promotional materials and in-house training manuals which are making a transition from text-heavy to more visually stimulating.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
