Grocery delivery service Yummy.com is making its presence know in Los Angeles with its online-to-offline commerce strategy. As of now, the retailer has opened a total of six stores in the area, hoping to win over young Millennial shoppers.
Yummy.com's brick-and-mortar location is less of a store and more of a fulfillment center for orders that are placed online or by smartphone. Even so, the store carries a wide selection of freshly prepared foods and high-tech stations throughout. For instance, the deli department has tablets so that orders can be placed with greater efficiency. There are also plans to implement self-checkout stations where users can scan and pay for items via smartphones.
365 by Whole Foods Market is another great example within the grocery category of a store that's being overhauled with a focus on the Millennial generation. Beyond food, this pattern can also be observed in the fashion industry with Find @ Lord & Taylor and Mango's low-cost #NewPrices collection.
Yummy.com's Offline Store is a Millennial-Targeted Destination
Laura McQuarrie — April 13, 2016 — Lifestyle
References: Yummy & fierceretail