As part of Target's ongoing shift towards wellness, the company will begin allocating space in its stores for digital health tools and other connected medical devices. Keeping pace with a rapidly aging population and a growing demand for connected healthcare products, the new retail spaces will cater to a large segment of the brand's customer base.
The designated spaces will be called 'Connected Health' sections and they will be featured in 500 Target stores across the country. The spaces will be set up within pharmacy departments run by CVS and they will include a wide selection of digital health tools from brands such as Qardio. Consumers will not only be able to purchase these connected devices, but they will also be able to test them out directly in the store.
Target's new Connected Health sections demonstrate the growing demand for digital and connected wellness products.